Etex strives to be the innovative leader in sustainable and affordable building solutions. Four solid pillars help us realise that vision.
The relatively conservative construction industry is facing new challenges. In Europe, regulations are getting stricter and the demand for ecological materials is increasing. Western markets face aging buildings, a shortage of skilled workers and rising labour costs. At the same time, emerging markets need more and more comfortable houses. To meet these needs and anticipate new trends, Etex has developed a strategy based on four pillars.
Leadership: play at the top of our league
As a top industrial player, we aim for sustainable growth in our four selected business segments, in which we want to be recognised as primary experts. We realise this ambition by investing in our core businesses, promoting our recognised brands and actively pursuing market opportunities.
Innovation: accelerate and differentiate
Even in the rather conservative building sector, innovation is what drives our business. We invest about 1 % of our yearly sales in innovation, which takes place in both our three R&D centres and our companies. This speeds up our growth and helps us maintain a competitive edge. Another number proves this ambition: we are aiming to derive 20 % of our revenue from products less than five years old.
Operational excellence: focus on cost-effectiveness
Etex goes to great lengths to improve our business structures, processes and tools. Minimising the use of energy and raw material, and centralising our purchase organisation allows us to manufacture our products at the lowest cost. But cost-efficiency does not end there: we also cut administrative costs thanks to our Shared Service Centres and a global cost reduction programme. Best practices learned locally are transferred across group level, thanks to, among others, a powerful CRM tool, a group intranet or our global innovation approach.
High performance culture: leverage our competences
People management is a major keystone of Etex’s high performance culture. While we develop global processes, we foster local entrepreneurship. After all, our local people know their markets best. Moreover, we encourage every Etex employee to perform at their very best in a result-driven way, taking initiative and exploring business opportunities. And to leverage this even further, we constantly hire and develop talented people, helping them to improve their expertise and skill sets.